![]() Users open the mini program in WeChat directly instead of installing an APP, and they can use it anytime and anywhere as long as they have a WeChat.Also, the advantages of the mini program have greatly promoted the integration of online and offline: Many foreign companies in China have already achieved success within the mini program, completing online and offline upgrades and transition. Burberry’s first step of social new retail: WeChat mini program Also, by designing an exclusive platform, a consumer-centric new social retail model can be established. The platform takes preferential benefits as the driving force to attract consumers sharing the links of the products they want to buy to their friends, which is beneficial to promote consumption. Social new retail, combining social tools and traffic thinking of new retail, is a new model based on new retail also with fission socialization. Today, a new business model known as "Social New Retail" is even more unstoppable. ![]() In the first half of the year, although the consumptive appetite of people was not very high because of the epidemic, Suning still has achieved a 5.4% increase in sales scale through the combination of online and offline sales. According to Suning’s financial report for the first half of the year, Suning earned more than 118.2 billion yuan in just half a year. Looking at it now, Jack Ma's prediction seems to be verified by the success of Suning. He also proposed a concept of "New Retail", which is the integration of e-commerce and offline entities. In 2016, Jack Ma stated that “the existence of E-commerce is at most 20 to 30 years, which will be replaced by a new shopping way called New Retail”. Today, WeChat Business is still developing rapidly in China. No matter college students, housewives, and wage earners, all of them invested into the WeChat Business boom. Gradually, “WeChat Business” has swept the Internet and spread all over the life of the people. Because of its functionality, convenience, and many other advantages, WeChat has gradually popularized into the daily life of Chinese and has become the most popular and essential APP in China.Īs WeChat integrates multiple functions such as instant messaging, payment, and sharing, users try to sell goods through WeChat, which leads to a new business model known as "WeChat Business". In 2011, WeChat was officially launched, which is a free application that provides instant messaging services for smart terminals.
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